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Social media campaigns for the Guardian Labs US

Social media campaigns using simple motion graphics to create awareness of the Guardian Labs US for B2C market

Collaborating with the Digital Strategist to create fun and interesting campaigns to drive awareness to the Guardian Labs brand. The “english v english” campaign leverages the Guardian’s British heritage but focusing on the US audience to reinforce the Guardian Labs US specific branding. The “Flavors of Fall” campaign was created as an experiment to see if fun, informational tidbits would entice US market to follow our social media handles, giving our audience an expectation of frequency on both snackable content as well as long form.

Flavors of Fall campaign:

English v english campaign: